Writing is not as easy as everyone thinks it is. However, people seem to think that writing content which the reader will find both engaging and compelling is a piece of cake. It requires knowledge of the pulse of the readers and being knowledgeable about the trends in the market.
We will tell you how you can turn around average content into a fascinating piece of writing. The two crucial points to keep in mind while writing a blog are:
Know your audience
Your article should be topical and relevant to the present scenario in the industry in particular and the world as a whole. Your article should be able to provide answers to the various questions that the audience has with regard to your industry.
To choose a topic that is relevant to your audience research on social media and Q&A websites like Quora to know about the concerns of people. This will give you the topic for your blog. Your competitor’s websites too are a good place to hunt for topics. You can give your perspective to the whole issue in your article.
A great topic is not enough to ensure a loyal readership; the right language, powerful words and presentation are also keys to a successful blog post.
- Language: Too much of technical jargon in a blog post is definite “No;” you don’t want your readers to be overwhelmed with technicalities. Reach out to them; talk to them; win their confidence with a right balanced of knowledge and information. A good copywriter will use language that is mundane yet impactful.
- Headlines: Write headlines that convey the gist of the article. Invariably a headline which offers a numbered solution or asks a question attracts the attention of the reader. Remember your content is only as good as the headline.
- Presentation: Break your content into smaller segments by using sub headings and bullets as this is easy on the eye and also will take the reader to the point directly.
Writing blog posts is easy but writing engaging content is challenging but not impossible.